David Yurman finds a renewed home in Atlanta’s Lenox Square mall, in its luxury wing. The brand has posh neighbours like Cartier, Breitling and Audemars Piguet to name a few.

The store is 700 sq-ft larger than its previous store in the same mall to accommodate more jewellery for men, women as well as bridal. The store also houses a private shopping section, which boasts of mid-century modern furnishing inspired by Yurman family’s personal collection.

Coincidentally, to honour 13 years of partnership with BCRF, Yurman has created a collection of exclusive pink designs to help support lifesaving breast cancer research. David Yurman will donate 100% of the net profits from every pink rubber bracelet sold to the Breast Cancer Research Foundation's efforts to advance the world's most promising cancer research.