At the BaselWorld Show 2008, the white metal ‘Palladium’ seemed to reeciev a lot of attention from the visitors and exhibitors alike. According to Palladium Alliance International (PAI), the metal was used by most of the fine-jewellery and watch designers to create their new collections. Cartier was able to sell all of its limited-edition of the palladium Pasha de Cartier timepiece. Parmigiani said it too is using palladium in 32 percent of its collections.

The acceptance of this metal at the BaselWorld has been documented in three videos being made by PGI in association with DJS Marketing Group. The videos contain information about what is Palladium narrated by featuring Breski, Schnyder and Laura Bicego of Nanis, what are the differences between Platinum and Palladium by Goldberg and Fope Vice President Julia Cazzola and how durable is Palladium Jewelelry by Breski and Goldberg. The metal has been favoured by the likes of William Goldberg President Saul Goldberg, Vhernier Vice President Emanuelle Aliotti Visdomini and Ulysse Nardin President Rolf Schnyder.