Apriati, an Italian creation was launched in India by brand ambassador Maliaka Arora Khan at Vie Lounge on March 27, 2008. The brand will make available high fashion Italian jewellery to the Indian consumers.

Apriati brings to the fashion-conscious discerning woman a wide range of beautiful, unique and high-end fashion jewellery created by Italian masters known the world over for their uncompromising quality and design at highly competitive prices.

Walking the ramp with Maliaka was Kankana Bakshi, Jesse Randhawa, Carol Gracious ,Priyanka Shah and celebrities like Nina Manual, Faisal Kahn & Shikha Verma. The occasion also vitnessed presence of Smita Jaikar, Viren Shah, Soketu Parikh, Rajesh Tandon, Roma Navani, Farid , Pramod Rao, Kawaljeet and others who made the evening a star studded affair.

The credit of launching the designer brand goes to Amit Mehta and Dhiren Mehta. Amit Mehta said, “We at Capriati believe in establishing a long term relationship with our clients by delivering value added services and best quality.” The Brand Ambassador Malaika Arora loves Apriati and said, “It's my Glamour Quotient and so will be yours!”