A 70,000 sq ft. retail showroom has been opened in Chennai, by the Joy Alukkas Group. There are two floors to the store which houses inventory over one million jewellery designs. The floors are divided basis the jewellery categories, one floor for gold jewellery and the other for diamond and platinum jewellery. The Group is consistently extending its retail base, to reach 100 showrooms in India and the Gulf Cooperation Council (GCC) countries by 2009.

The gold jewellery available at the Chennai store is 100% certified by the Bureau of Indian Standards. Also, the store offers a 100% lifetime money back guarantee on any gold and diamond jewellery. The Alukkas Group is soon to float an Initial Public Offering (IPO).