Tiffany & Co. unveiled Tiffany Men’s, the brand’s newest dedicated men’s collection, at the Hollywood Athletic Club in Los Angeles on October 11th.

Tiffany Men’s—featuring jewelry, Home & Accessories, watches and more—was created with the discerning taste and confident style that define the modern Tiffany man. At the event, actor Justin Theroux donned a watch from the new Tiffany 1837® Makers collection, as well as an 18k gold Tiffany 1837® Makers chain, while Victor Cruz sported bracelets from the Tiffany 1837® Makers and Tiffany T collections, and Cody Simpson accessorized with a Tiffany 1837® Makers watch in Tiffany Blue®.

Other guests included A$AP Ferg, Lili Reinhart, Rowan Blanchard, Debby Ryan, Miles Chamley-Watson, Christian Combs, Miles Richie, James Turlington, Lucky Blue Smith, Kemio, Yosuke Kubozuka and Vic Mensa, among others. Atlanta De Cadenet Taylor and boyfriend Dave Macklovitch of Chromeo spun for the crowd before a rare jazz performance by Jeff Goldblum, who complemented his Tiffany 1837® Makers pieces with a Tiffany & Co. Schlumberger® brooch.

During the event, guests enjoyed a variety of classic games with a Tiffany Blue® twist, like a Tiffany basketball arcade machine, special order Tiffany Blue® billiards table and a Tiffany Blue® foosball table. Guests were also keen on exploring the various Tiffany & Co. handcrafted trophies created for many of the top sporting leagues.

Tiffany & Co. Schlumberger® clip in platinum and 18k yellow gold with yellow sapphires, emeralds and diamonds worn by Jeff Goldblum