The Israel Diamond Exchange (IDE) is continuing its “We Love Natural Diamonds” international campaign in collaboration with the World Federation of Diamond Bourses (WFDB). Today IDE’s third video in the series was presented at the World Federation of Diamond Bourses Presidents Meeting in Dubai by WFDB President Ernie Blom, who cited IDE’s campaign as a model to be adopted by other bourses.

The international campaign is aimed at differentiating natural diamonds from lab-grown and other synthetic stones. It is intended to show consumers the significant differences between natural diamonds that are billions of years old and whose value and beauty are preserved forever, and synthetic factory- produced diamonds.

IDE will continue to distribute the videos through a sophisticated social media marketing campaign. It will also be distributed by the 29 WFDB member diamond exchanges around the world. The videos have received many hundreds of thousands of views, likes and shares.

IDE President Yoram Dvash said, “Our ceaseless efforts to promote the value and image of natural diamonds around the world have been well received, and we have therefore decided to continue this campaign. This video demonstrates the uniqueness of the natural diamond, created over millions of years by Mother Nature, which cannot be “copied” in the laboratory.”