Stuller Inc. and Gordonsjewelers.com have initiated to create a specific line of jewellery, for a social cause, to raise funds and support treatment for breast cancer. The jewellery will be launched throughout October which is the Breast Cancer Awareness Month.

On its behalf, Stuller Inc. has launched a line of breast cancer awareness products to feature in its October issue of Stuller Standard magazine. James Louviere, Stuller's director of religious and family jewelry, said that the donated product sales will be directed to the Breast Cancer Awareness charities and Pink Pourri, which is a new group founded by a New Orleans nurse - a double survivor herself.

What Gordonjewelers.com has launched is The Pink Collection, which includes heart-shaped earrings, pink sapphire ribbon necklaces, Journey Diamond Jewelry pieces and "circle" pendants, all costing between $69 - $229. Five percent of sale proceeds will be forwarded to The Breast Cancer Research Foundation.