The Israel Diamond Exchange (IDE) is officially launching a ground-breaking new campaign to encourage international buyers to purchase diamonds at the bourse. Called ‘Fly to Buy’, the campaign will enable diamond buyers to fly to Israel for free from October to December 2018, if they purchase $150,000 worth of diamonds during their visit to the exchange. The cost of the flight will be reimbursed up to $1,000.

IDE President Yoram Dvash said, “A great many international buyers visit our diamond complex and sit on our trading floor over the course of the year, and we expect this campaign to dramatically increase buyer traffic. The timing, right before the holiday season, is also a big attraction.”

The new campaign is the first in a series of marketing campaigns that IDE will be launching in the near future, and a direct result of the new relationship between the bourse and the Israeli government. Government aid to the industry, in the amount of over $4 million over the next five years, was recently announced by Israeli Ministry of Finance Moshe Kahlon during a visit to the diamond exchange.