CaratLane, India's leading omni-channel jeweller is going strong in the southern region with its 4th store in the city of Nizams at Inorbit Mall, and 12^th in the region.

Situated at the biggest mall in the city, this outpost of CaratLane is designed to usher in a uniquely smart jewellery buying experience. “It is an exciting time for us at CaratLane as we continue to increase our retail footprint in the south. Our 4^th store in Hyderabad, at Inorbit mall is sure to appeal to all the millenials and young couples residing in the area. Like all our other stores, here too we've created a whole new world of precious jewellery - beautifully urbane and edgy designs for everyday wear. Our store here is a testament to our commitment to make modern, affordable jewellery increasingly accessible,” MithunSacheti, Founder & CEO CaratLane said, while speaking about the launch.

CaratLane stores are very different from the typical Indian jewellery stores. They are designed for a truly omni-channel experience. Madhushree, a customer from Hyderabad said, “I really like the designs at CaratLane and find them very affordable. The service and warmth the staff offers is very different than what we experience at any other store.”

For a brand that’s on a mission to democratise access to jewellery, this store launch, the 4th in Hyderabad and 37th in the country, is another step forward in that direction.