Leading jewellery retailer Joyalukkas signed Bollywood actress Kajol Devgan as brand ambassador. She is signed up to be the brand ambassador with the brand’s extensive expansion plans which include entering new territories with the aim to “ornament the world.”

“Kajol is a perfect fit for Joyalukkas” said Mr. Joy Alukkas, Chairman and Managing Director of Joyalukkas Group. “She is one of the most iconic beauties in the industry and is an unconventional actress who shines in the most challenging roles, yet she is vibrant and her down-to-earth personality well loved by her legion of fans. All these qualities resonate with our brand. We are very happy to have her as the face of Joyalukkas for years to come.”

Kajol Devgan is a multi-award-winning actor, holding the record for the most number of Filmfare Best Actress Award. She is known for her versatility and outstanding performances.

“I have been an admirer of the Joyalukkas brand for some time now. Mr. Joy Alukkas’s success story is also very inspiring, I am very excited to be part of the world's favourite jeweller’s family.” says Kajol Devgan.

“It is a privilege to work with someone who has the same values and passion for excellence as all of us at Joyalukkas” says Mr. John Paul Alukkas, Executive Director of Joyalukkas Group. “We are delighted to welcome Kajol as our newest brand ambassador and look forward to a fruitful and lasting relationship with her”