Chow Tai Fook has launched a new diamond brand. The initiative of this new diamond brand CHOW TAI FOOK T MARK revolutionises the century-old diamond authentication with the pioneering 4Ts concept (Traceable, Transparent, Truthful and Thoughtful). The jewellery retail entity noted that ‘each CHOW TAI FOOK T MARK diamond is inscribed with a "T MARK" marking by our patented technology. The marking, essentially a set of unique serial numbers, traces the journey of each stone from sourcing to production, and representing a trustworthy promise of sincerity, faith and belief.’

The retailer made a debut showcase of the new brand at a at the "CHOW TAI FOOK T MARK • To Tell The Truth Journey" press conference in Hong Kong last week. The CHOW TAI FOOK T MARK "Touch" Collection valued over HK$4 million was showcased. The retailer also held a namesake exhibition allowing visitors to experience the amazing journey of T MARK diamonds through innovative technologies.