AAYRA by Pure Platinum most trusted platinum jewellery brand, presents a new Collection for those who create a style statement wherever they go. The elegant collection is slated to be exclusively launched at IIJS July, 2017 in Mumbai.

Pure Platinum is a jewellery manufacturing organization of rare prestige and enterprise. It is based from Mumbai, the financial hub of India and city famous for beautifully platinum, gold and diamond studded jewellery with extraordinary workmanship. Pure Platinum is synonymous to imagination, inspiration and innovation. At this IIJS, 2017 they add platinum feather by getting associated with Swarovski and launching platinum Jewellery exclusively studded with Swarovski Zirconia.

The company also stands for international standard quality and evokes trust and respect of millions and epitomizes the zest to excel over the past two decades. The company has been beautifying only platinum jewellery since 2006 and along with the evolving times, it has forayed into newer avenues and contemporary designs and concept. Pure Platinum is one of the few Platinum jewellery manufacturers in India which serves retailers Pan India, Dubai, Sri Lanka & UAE. We have a large variety of exquisite designs in Platinum jewellery for customers across the various sections of the society. It has carved a niche for itself in the Indian jewellery market.

We offer a complete range of jewellery from couple bands to pendent sets, from spectacles to solitaire, from tie pin to tops; nose pins to even necklace sets. Today Pure Platinum offers its customers a customized and convenient shopping experience.