Israel diamond merchants have a new avenue in marketing their diamonds, following the recent opening of the Online Marketing Department by the Israeli Diamond Exchange. The Online Marketing Department delivers comprehensive instruction and professional guidance in online diamond trading, operation of specialized equipment for precise diamond photography, and development of new online trading channels, to the exchange members. This step mirrors the increasing affinity towards online by the global diamond industry, reports add.

Yoram Dvash, President of the Israeli Diamond Exchange noted that the department will support the exchange members with ‘comprehensive training on diamond trading on various different online platforms. ISDE leadership and myself are committed to providing every single exchange member with the opportunity to optimally join and take an active role on the new trading channels, that are taking over a large and significant portion of the market today,’ reports add.