The Rosy Blue Group has become a business initiative (BI) partner within the Diamond Trading Company (DTC) business support program for sightholders and joined forces with retail company Pure Gold Jewellers. The agreements marked the launch of Omri, Rosy Blue's flagship brand in the GCC (Gulf Cooperation Council) region.

As per the agreement, Rosy Blue's Omri will be supported by the DTC as an official BI. Pure Gold will have the exclusive retail rights to the newly launched collection in the United Arab Emirates (UAE.)