British retail jewellery chain F. Hinds is now added to the list of participants in the World Diamond Mark (WDM) Authorised Diamond Dealer programme, as per reports. The jewellery becomes the first British retail jeweller to join the program. The jeweller looks upon this move to further underline its commitment towards improving reach, services and sales to the consumer public. Also, as the WDM's purpose is to reawaken consumer desire for diamonds, and the consumer campaign and service programmes it is developing are in sync with the company's objectives, as per reports.

All the 118 stores of F. Hinds in the UK will carry the WDM Authorised Diamond Dealer Seal. The jewellery plans to grow to in 2017. It has been a member of the Responsible Jewellery Council (RJC) since 2008.