Simultaneous to the campaign, the company will also launch a retail experience with tech, in which consumers would know of diamond sourcing.
Reports say that as per the company, its new patented technology allows it to emblazon a diamond with a 'T mark'— which is a unique serial number to every diamond; enabling the identification of diamond sourcing. The number can be seen through a 150X microscope also a patented technology, reports add. The campaign will focus on 4 Ts - “traceable, transparent, truthful and thoughtful”.
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