Protesters will call on Madison Avenue shoppers to boycott Lev Leviev's jewellery, on the final shopping day before Valentine's Day is celebrated. For the first time, protesters in London will join their New York counterparts, campaigning for a boycott of Leviev.
The protesters will feature Valentine's themed songs, skits and signs.

At New York the group would demonstrate red heart-shaped signs saying "Have a Heart Leviev" and "Leviev Breaks Palestinians' Hearts," parody versions of songs like "Diamonds Are a Girls Best Friend," performances of the traditional Palestinian dance Dabkeh, and the delivery of a giant Valentine to Leviev's store, calling on Leviev to end his human rights abuses. This protest will become the seventh such demonstration by the Adalah-NY activist group at LEVIEV New York since the store opened in mid-November.

The London protest from 1:00pm until 3:00 PM, Saturday, is being organised by Architects and Planners for Justice in Palestine and the Palestine Solidarity Campaign. The protest will be outside Leviev's Old Bond St. store.

The protesters in both New York and London oppose Leviev's construction of Israeli settlements on Occupied Palestinian land in violation of international law, as well as his abuses of marginalized communities in Angola and Brooklyn.