In a bid to expand its retail presence, Senco Gold & Diamonds adopted to g online with a tie-up with Flipkart, reports say. The company will see its light-weight, jewellery in gold and diamonds, through this association. The jewellery being sold will be within the price brackets of Rs 7,000 and Rs 1, 50,000, as per reports.

The company observes a growing trend of consumers to buy jewellery online, and this association with Flipkart will enable Senco to cater to an expanded reach. The tie-up with Flipkart is observed by the company to help it reach at places where it has no retail presence so far. Also, shopping jewellery online is gaining momentum as per the company, thereby creating a winning proposition for Senco’ retail reach, as per reports.