Pursuant to the recent announcements of leading roles at the Diamond Producers Association (DPA) , the World Federation of Diamond Bourses (WFDB) has congratulated Jim Pounds, executive vice-president of Dominion Diamond Corp, on his appointment as Vice Chairman of the DPA and Jean-Marc Lieberherr as Chief Executive Officer.

"I wish Jim and Jean-Marc all the best in their endeavours," said WFDB President Ernie Blom. "This is a critical time for the global diamond industry and we need experienced heads to help guide it forward. Generic diamond marketing is one of the largest challenges facing the industry and is vital in creating increased consumer demand for our amazing product.”

He further added, "The WFDB created the World Diamond Mark three years ago with the aim of increasing consumer awareness of diamond jewellery, and we would be delighted to work together with the DPA in the generic promotion of diamonds. It is vital that the industry stand united in dealing with this challenge, and we stand ready to join forces."