Leading jewellery retail brand PNG Jewellers is expanding its product portfolio with new initiatives. It has recently acquired the worldwide license for launching a range of silver jewellery under the Being Human brand name, an NGO initiated by Salman Khan also a brand ambassador at PNG Jewellers. The range is expected to be in the market in April and will cater to the mass audience.

This apart, the company is also contemplating launch boutiques in hotels offering high-on-design jewellery designed by Bollywood actress Madhuri Dixit, also a brand ambassador of PNG Jewellers. In a tie-up with fashion designer Tarun Tahiliani, the brand intends to create designer jewellery in silver, pearl and coloured stones for those travelling for weddings and not wanting to carry ‘high value jewellery’. The jewellery will be retailed at PNG’s Silvostyle stores, Tahiliani’s boutiques in India and also through other jewellery chains.