The maximum number of interactions with jewellery and watch brands on Instagram was achieved by Tiffany & Co. for the third quarter of 2015. The same was read by a study by L2’s Digital IQ Index®: Watches & Jewelry. According to L2, Instagram was the dominant social media platform for brand interaction within the jewellery sector.

Scoring the highs of interactions Tiffany received, L2 notes that Tiffany & Co. post on Instagram attracts over 34,000 interactions, while the others gain an average of 3,000. Tiffany & Co. received the highest interaction for its post for an image of Tiffany diamond rings, which accounted for 100,000 likes and over 3,000 comments. Apart from Tiffany, Rolex too has a strong interaction rate on Instagram as per L2.