Rosy Blue is harping on quality conflict free diamonds which it has used in its latest summer jewellery the ‘Journey Of Love’ Omri pendant, partnering with Pure gold Jewellers. The intent is to edictae consumers to be more aware of the quality of diamonds, especially at a time when consumers are being presented with certified gems, and the jewellery industry is being challenged to provide high quality conflict free diamonds.

Rosy Blue provides a verified source of sustainably- harvested conflict free diamonds. Meaning ‘my life' in Arabic, Omri represents the progression of love and relationships through diamonds from the smallest to largest diamonds in 0.22 carats gradually arranged in a progressive order, set in white gold. Omri is priced at AED 999.

Partner in this launch, Pure Gold, is a market leader since two decades, and has led the ISO movement in the jewellery trade. It is honoured with the ‘Star Performer' and the "Dubai Service Excellence Scheme" awards. The ‘Journey of Love' Omri pendant will be available in the UAE at more than 35 Pure Gold Jewellers outlets.