A virtual experience to try on jewellery before buying is what the new app by CaratLane is all about. Customers can gain a better understanding of how earrings purchased on CaratLane look on them, reports say. The company intends to help customers find the perfect jewellery suited to them.

The app is based on a 3D-experience design, reports say. It uses 'facial recognition and 3D imaging technologies to create a life-like immersive try-on experience’, reports say. This 3D Virtual jewellery try-on feature captures a video of the customer and creates a 3D view of the customer wearing CaratLane earrings, reports say. Movement is shown by the technology, as the customer can ‘swipe’ to see various angles of her face with the earrings, to finally make a choice. The pictures / look can be shared on social media like Facebook, Whatsapp and Twitter.

The company believes the experience of the This 3D Virtual jewellery try-on feature will innovate jewellery shopping in India, reports say.