Jewellery company Silver Emporium launched its BOS hallmarked silver jewellery and artifacts, reports say. This is the first such initiative in India and is accompanies with a lifetime buyback assurance, as per reports. The company notes it offers silver jewellery with 912 purity (22 carat in trade parlance), and so the buyback becomes smooth, as per reports. The company also stated as per reports that the buyback for cash or in exchange for another product from the showroom would help boost consumer confidence and retain interest in silver jewellery.

Besides expanding its product services, the company is also contemplating a retail store expansion, with four company owned show rooms in Mumbai, Chennai, Bangalore and Jaipur, reports say.

The hallmarking initiative and the buyback are initiatives the company is taking to bring about consumer awareness in high quality silver products and jewellery with the hallmarking. The retail expansion will support reaching out where there is potential for this concept.

Silver Emporium was set up in 1991 and is a family owned business delving in silver artifact manufacturing and retailing.