Leading jewellery brand Tanishq has introduced a new advertusing campaign along with a new brand ambassador –Bollywood actress Deepika Padukone, to excite more jewellery sales, reports say.

In this new TV commercial, the actress is seen with her mother. The commercial has already been launched.

Apart from this new television commercial, the brand had launched a series of commercials focused at creating awareness of the brand’s integrity and keenness towards quality and transparency. These commercials were based on the theme Tanishq Promise and included a series of 10 commercials. The campaign communicates 10 promises of the company including ensuring ethics in every purchase, purity, guarantee, designs with making charges as low as 8 percent, best exchange value for old gold, diamonds, polki, rubies and emeralds, each piece at its counters being new, transparency in billing, safe jewellery purchase scheme, reports say. The brand carries the goodwill of its parent Tata Group.