Forevermark held its 4th annual Forevermark Forum in Orlando, Florida. Forevermark's CEO, Stephen Lussier, and Forevermark U.S.'s president, Charles Stanley, addressed a Forevermark partner audience of over 400 people on the challenges facing the diamond industry and how Forevermark can be the bridge to creative opportunity to drive retailer business and profit, says a report.

Invited speaker Peter Sheahan noted, “The fact that the world of retail diamond sales is changing is not new to anyone. Whether you be dealing with commoditization, the emergence of online channels, or shifts in the customer’s perception of value -- it is crucial that as a leader you take the time to stop, internalize and take a fresh look at how to most effectively respond to those changes,” adds a report.

Forevermark retailer partner Jon Fey, of Fey & Co. Jewelers, stated, “Selling Forevermark makes the diamond buying process easier for my clients. I can just talk about the beauty and story of the diamonds as opposed to staring at a grading report and breaking down the 4 Cs.”

Additionally, Forevermark commissioned New York dance couple, on and off the stage, Kwikstep & Rokafella, to debut a duo inspired by their interpretation of leading change. The performance highlighted the Forevermark White Party.