Kirtilals, a leading brand in the diamond and gold jewellery sector, has launched a new collection where each the pieces can be worn in more than one way - a ring worn also like a bracelet, pendants also worn like earrings and so on, reports say. This multifunctional versatility gives sort of a double role to each piece of jewellery.

The collection is priced in the economical price range, beginning from Rs 15,000 onwards. The jewellery design concentrates on it being light weight with minimal prong thickness. The company believes that the consumer’s jewellery taste is expanding from only gold jewellery to more contemporary and unconventional jewellery, and as such its new collection taps this segment.