Damas has launched 23 new stores across the Middle East and has also renovated some existing stores, in 2014, reports say. Amongst the new stores, 15 have been opened in UAE, five in Saudi Arabia, one in Kuwait and two stores in Oman. With the new store launches, its point os sales in the region has risen to 300, reports add.

Damas had adopted a strategy of tow store formats - Damas retail outlets offering leading international brands; Damas Collections' stores offering in-house jewellery designs. The strategy enables the company to grow as a global entity and brand within the sector, driven by trust and innovation, reports say.