The V-Mobile is the latest hub for purchasing fashion jewellery in Mumbai. Dia Vente Jewellery Pvt. Ltd., introduced this concept to sell their new brand of fashion jewellery namely, Vibrant.

V-Mobiles, unique vans designed for the company by Dilip Chabria will market the brand Vibrant outside colleges, pubs, theatres, work places and restaurants across Mumbai. Dia Vente launched Vibarnt on August 12, 2007.

Vibrant is priced between Rs.100 to Rs.4,000 ($2.4 to $98), and is crafted in silver, copper and brass embellished with cubic zirconia, crystals, enamel and epoxy. It can be purchased online in the website vibrantfashion.com. Dia Vente is expected to launch another brand namely Dia Mande made with lab-grown diamonds, at the India International Jewellery Show (IIJS) 2007.