The World Diamond Council (WDC) has improvised its website to allow the industry an easier access to The System of Warranties (SoW) guidelines, taking another step towards its efforts against conflict diamonds.

"One of my priorities as president is to enhance the WDC's outreach to the industry," states Edward Asscher, president of the WDC. "Providing easier access to the System of Warranties guidelines on the WDC web site is a first step in a series of improvements to our communication with the industry."

The System of Warranties (SoW) is a voluntary system of industry self-regulation, created to support and strengthen the Kimberley Process Certification Scheme. The System of Warranties requires the buyers and sellers of rough diamonds, polished diamonds, and jewelry containing diamonds to include specific wording on every invoice. The actual wording and additional information about the System of Warranties is expressed on the WDC website.

The SoW is a cornerstone of the WDC, whose goal is to serve as a global communication point regarding the UN-mandated Kimberley Process, a joint government, industry and civil society initiative to stem the flow of conflict diamonds.