David Yurman, fine jewellery and timepiece designer, has unveiled its second New York City retail location in Soho. The new boutique is located at 114 Prince Street, New York, NY 10012.

The new boutique conceived by The Yurmans in partnership with the company's in-house design team, is spread over 2,000 sq ft. The boutique is located in the Soho-Cast Iron Historic District in a late nineteenth-century loft building known for its Richard Haas trompe l'oeil mural. The store will house David Yurman's classic collections, including GOLD and sterling silver designs for women and men; timepieces; high jewelry; and the Wedding Collection. Recently launched collections will also be available, including the Venetian Quatrefoil® Collection, Hampton Cable Collection®, Cable Buckle Collection®, and pieces from the Petite Pave Collection, as well as the Forged Carbon, Frontier™, Meteorite, and Modern Chevron collections for men. A selection of unique pieces created exclusively for the Soho boutique will also be available, adds a report.