China appears to be brewing demand for luxury products and has been voted by Avi Paz Group as the most potential world market for high-end jewellery.

Boaz Mori, general manager of Avi Paz Fancy, the Hong Kong division of the group, mentioned that with the big number of millionaires in China, it is the companies will benefit from its growing market.

Avi Paz Fancy has two offices in Hong Kong and at the Shanghai Diamond Exchange, with a third to be launched in Shenzhen by early-2008.