IDI Managing Director Mr. Eli Avidar mentioned that IDI would focus on expanding its trade show exposure in Hong Kong, participating in two shows in Hong Kong and two in Shenzhen and Shanghai. The IDI has planned to participate in a trade show in Macau in 2008.

David Lamb, Worldwide Marketing Director, De Beers Group Marketing commented: “De Beers is constantly evaluating all areas of the business to ensure that we remain highly competitive in a rapidly changing business environment. This reorganisation will help ensure that De Beers Group Marketing can focus on creatively and successfully driving demand for diamonds, maintaining consumer confidence in diamonds and exploring the FOREVERMARK programme.”

DTC would continue to operate all other activities under the DTC management. Gareth Penny, Managing Director, De Beers Group mentioned, “I am optimistic about this realignment. There are certainly challenges ahead, but both divisions are confident and fully committed to delivering the excellent service and delivery of supply that has always been the hallmark of any company within the De Beers Group.”