Backes & Strauss recently entered into a partnership with retailers Asprey and Harrods, to launch its first diamond watch collection in London. Backes & Strauss, the world�s oldest diamond trader has three collections to offer The Berkeley, Piccadilly and Regent. The designs are inspired in design by London�s architecture and the watches are crafted in either in 18 karat white or rose gold.

The collections would be available at Asprey�s exclusive watch room and will be displayed in the Bond Street windows. At Harrods, the watches will be present in the Fine Jewellery and Watch Room � all perfect locations to cater to the company�s discerning clientele from the UK and across the world, according to Vartkess Knadjian, managing director of Backes & Strauss.