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de GRISOGONO launches flagship store in Dubai
The store is opened in collaboration with its long term partner and Dubai retailer Ahmed Seddiqi & Sons
By: Diamond World News Service
May 18 2016 8:49AM
Reference: 13026  

de GRISOGONO opened its new flagship store in Dubai, in collaboration with long term partner, renowned Dubai retailer Ahmed Seddiqi & Sons. The opening was celebrated and marked with a ribbon cutting ceremony at the hands of Mr. Abdulhamied Seddiqi, Vice Chairman of Ahmed Seddiqi & Sons and Mr. Fawaz Gruosi, Founder & Executive Board Director of de GRISOGONO.

The 175 square meter boutique is located in the prestigious jeweler area of The Dubai Mall.

The interiors of the boutique express a new concept developed by de GRISOGONO founder Fawaz Gruosi in collaboration with London interior architects David Collins Studio. The concept tells a story of the energy, craftsmanship and detailing of jewelry and watch collections designed by Fawaz Gruosi. Fawaz Gruosi, Founder and Executive Board Director of the brand explains the strategy behind the opening of this new boutique: “The Dubai boutique will showcase a number of Haute Couture High Jewelry pieces that are created by artisans in our ateliers. The combination of unique designs, traditional high jewelry techniques and our creative approach will enable us to continuously surprise our customers. Dubai today is a globally recognized shopping destination. At the heart of what the Emirate offers, The Dubai Mall reunites the world’s most important luxury brands. Therefore, the new boutique stands as the strategic milestone for the brand not only in the Middle East but in the world over. The interiors are designed with classic details and proportions juxtaposed with modernist furniture pieces.

Each of the boutique’s three rooms have a specific purpose. The Corte showcases a collection of jewelry personally chosen by Fawaz Gruosi, with the room designed in amethyst tones and white. Polished dark walnut vitrines showcase the jewelry, which imbues the space with life.

The Stanza Del Tempo celebrates the brand’s renowned timepiece collections. The room reflects a more dramatic appeal with wall mounted, cantilevered vitrines in antique brass against wood veneer marquetry walls. The Grande Sala is lined in pistachio-colored silk. The drawing room has an intentional residential feel and invites the guest into the private world of de GRISOGONO. Fawaz Gruosi has personally curated artwork from the Opera Gallery, Murano glass chandeliers, and a selection of mid-century Italian furniture. On the occasion of the opening, the boutique is welcoming some of de GRISOGONO’s latest must-see creations, which were first unveiled only a few weeks ago at Baselworld 2016 international Watch & Jewelry Show. Amongst these creations is the sensual INDIA collection composed of earrings, rings and bracelets, the ALLEGRA collection CHOKER with its interlacing gold and leather bands and the stunning fan-shaped VENTAGLIO earrings.

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