WDMF, DGJG and DEPE to promote Dubai Shopping Festival

This is the first time that the organizers of the Dubai Shopping Festival are joined by the WDMF.
WDMF, DGJG and DEPE to promote Dubai Shopping Festival

The World Diamond Mark Foundation (WDMF), the Dubai Gold and Jewellery Group (DGJG) and the Dubai Events and Promotions Establishment (DEPE), an agency of the government of Dubai, have come together to make the 20th anniversary of the annual Dubai Shopping Festival, an unforgettable event, says a release.

This is the first time that the organizers of the Dubai Shopping Festival are joined by the WDMF. The annual Dubai Shopping Festival is slated to take place in 2015. In its cooperative framework with DGJG and DEPE, the WDMF's diamond promotion program and campaigns will form the backbone of the generic promotion of diamonds and diamond jewellery in the UAE and the Gulf region.

Alex Popov, the chairman of the WDMF, said the Dubai Shopping Festival is the perfect platform to bring the program to the public. "I congratulate and thank our colleagues at the DEPE and DJGJ for their efforts. Dubai is the ultimate consumers shopping paradise and the festival will serve as a template for similar, future WDMF projects in other markets and regions."

The WDMF has secured no less than 35 polished diamonds of 1 carat each and a single diamond of 5 carat that will be part of the festival's diamond prizes celebrating the 20th anniversary of the Dubai Shopping Festival.

Further the release states that from January 1 to February 1, diamond and gold shoppers can win a 1 carat polished diamond or one kilo of gold in daily draws. Toward the end of the festival, the highlight raffles will be a single mega prize draw, awarding lucky winners a single 5 carat polished diamond and no less than 40 kg of gold. To take part in this fantastic spree of prizes, customers need to purchase diamond and gold jewellery worth at least AED 500 (about $136) at any of the participating outlets. They receive one coupon entering the draw for every AED 500 spent on gold and diamond jewellery.

The DGJG has arranged for 500 jewellery retail outlets across Dubai to be part of this grand promotion toward the celebration of the Dubai Shopping Festival. The 20th edition of the Dubai Shopping Festival will boast the manufacturing of a record breaking, 5 km long handmade gold chain, known as the "Dubai Celebration Chain."


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