09 Dec 2019
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WDC India 2014: Session III
Crossing the Last Mile– Excellence in Jewellery Retail
By: Diamond World News Service
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Dec 11 2014 3:41PM
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Reference: 10929  

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Darshan Mehta, President and CEO, Reliance Brands opines, "Luxury consumers are divided in four buckets: the experimentalists, the connoisseurs, the flaunters and the aesthetes. Six mantras that define marketing in India are: the store is the temple of the brand; exemplary after sales services; limited edition products; VIP events for top-end consumers; communicating lineage, craftsmanship and brand values; technology is the new differentiator. The store journey consists of six points for us: the store fascia; greetings; the engagement; product trials which is a high stress zone; and the billing. The Presidential suites of five star hotels are the best for the VIP events. The luxury industry is going through newer hoops to make a mark.”

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