28 Mar 2023
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Vicenzaoro January shows strong appetite for luxury
Over 1300 brands exhibited at the show
By: Diamond World News Service
Jan 27 2023 2:12PM
Reference: 26724  


A record edition that exceeds the already high expectations of the evening before the start, files away the most difficult years and looks to the sector’s future with total optimism. This is Vicenzaoro January 2023, which closes today at Vicenza Expo Center.

And it was precisely during these days that IEG officially announced the start of the work aimed at giving the Expo Centre a new look that will be even more welcoming and responsive to the needs of a community that has made Vicenza its reference point.

The entire jewelry world returned to Vicenza. Foreign buyers doubled compared to the 2022 winter edition (+105%) and the +11.5% attendance is an all-time record compared to the pre-pandemic edition of January 2020, despite the fact that Vicenzaoro 2023 was one day shorter.

Foreign attendance was close to 60% of the total, from 136 countries around the world, with Europe accounting for 54.5%, the Middle East 9.5%, Asia 9%, Turkey 9%, North America 7.2%, Africa 5.4% and Latin America 4.7%. Among the most represented individual countries were the United States and Turkey, from Europe Greece, Germany, Spain, the UK and France, from the Middle East the Arab Emirates, Israel and Saudi Arabia, from Asia India, Japan and Thailand.

Italian attendance from all regions was also very positive, with Lombardy, Emilia-Romagna, Lazio and Sicily showing an increase of over 20% compared to pre-pandemic times.

And, at this edition, T.Gold, the main international innovation showcase, with the most advanced jewelry machinery and the latest processes applied to gold and jewelry, organized in partnership with A.F.E.M.O., saw a 10% increase in exhibition space.

In the timepiece segment, VO Vintage, the vintage watch and jewelry event open to the B2C public, consolidated its success and attracted collectors, experts and watch lovers from Italy and around the world.

Total media contacts exceeded 224million gross and exhibitor profiles viewings by professional operators on The Jewellery Golden Cloud B2B platform amounted to more than 200,000.

Numbers and output that give market players an air of optimism, with 1,300 brands exhibiting at the Vicenza show, and 400 foreign hosted buyers, confirming the dynamism of Italian exports, up by +27.2% between January and September 2022, in the photograph that Federorafi presented at Vicenzaoro with figures processed by Confindustria Moda’s Study Centre on ISTAT data.

The Vicenzaoro 2023 aisles were constantly crowded with professional operators and qualified buyers from all over the world attracted by the quality of Made in Italy but, above all, by an event capable of meeting all the needs of the international jewelry community.

Italian Exhibition Group’s international gold and jewelry show confirmed its role as a business, training, information and networking hub, able to intercept every new product and anticipate market trends with its Icon, Creation, Look, Essence and Expression communities and the brand-new Time community specifically for contemporary watchmaking and its supply chain.

With the presence of Adolfo Urso, Minister of Enterprise and Made in Italy and Luca Zaia, Governor of Veneto, the January 2023 edition confirmed its position as an international reference point due to the presence of all institutional and associative world: from the Ministry of Foreign Affairs and International Cooperation, to ITA – the Italian Trade Agency for promoting Italian companies abroad and their internationalization, Confindustria Federorafi, Confartigianato Orafi and Confcommercio Federpreziosi, CNA Orafi, Confimi Industria Categoria Orafa ed Argentiera, Assogemme, Assocoral, AFEMO – Italian Association of Jewellery Machinery Manufacturers and Exporters and CIBJO – World Jewellery Confederation.

A confirmed point of reference also thanks to events with the big names in jewelry including Dior Joaillerie, Trendvision trends and the commitment to training the new generations of goldsmiths with important national and international initiatives such as Federorafi’s open day for students and the HRD Design Awards.

The next Vicenzaoro will be from 8th to 12th September 2023, while the second edition of JGT Dubai from 12th to 14th February at the Dubai World Trade Centre (DWTC), and Oroarezzo, from 13th to 16th May in the Italian city of Arezzo, are already on the starting blocks.





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