Vicenzaoro Dubai prepares to open the Second Edition

VICENZAORO Dubai (VOD), the international gold and jewellery show is preparing to open the doors to its second edition, from 14 to 17 April 2016 at the Dubai World Trade Centre (DWTC), organised by DV Global Link, the joint venture between Fiera di Vicenza and DWTC.

VOD is designed for the business communities in the jewellery, gold, precious stones and diamond industries. The 2016 show will be presenting a programme of different new features and events; above all, it will be a stage for cutting-edge companies to present the very latest, most exclusive collections to an accredited and international public from the industry. The platform is reserved to the B2B sector; however, the last day will be open to visitors on the occasion of the ‘Jewellery CelebrationDay’.

VICENZAORO Dubai aims to provide a strategic platform to offer exhibitors new business opportunitiesand support international and local companies in light of the current global market conditionsThis is supported by the strong position of Dubai, one of the world’s major capitals when it comes to luxury, and the gateway to strategic centres for jewellery inthe Middle East, Africa, Central and Southeast Asia and the CIS countries. Additionally, the efforts of the organizers in creating aqualified network of business and institutional relations, through promotional road showsheldbetween November 2015 to March 2016 in over 23 countries and 31 cities, promoted the strong business proposition of the show to buyers, retailers and dealers , leading to partnerships signed with key industry players.

A key highlight for VICENZAORO Dubai 2016 is TRENDVISION Jewellery + Forecasting, Fiera di Vicenza’s independent think tank for trend forecasting that will take place in the VOD Welcome Lounge with a dedicated Trends Area. The area will include four showcases that will feature the 2017 Mega Trends and their corresponding consumer profiles where visitors will also be invited to consult the think tank editorial publications: The Trendbooks, Consumer Profiles and Product Directions.

Another key focus area will be the Dubai & Made In Italy exhibition, a Jewellery Exhibition that celebrates the collaboration between Italian craftsmanship and Middle East culture. Curated by Maria De Toni, it highlights the importance of global synergies in business.

The aim of the exhibition is the revival of Made in Italy Jewellery based on the identity of cultures through jewellery starting with Dubai. The exhibition is divided into three sections - Arabic heritage in the UAE through Historic Artifacts of Identity such as Gold Abaya and Gold Burqas, Unique Masterpieces in gold and Celebration of Dubai as the City of Gold through the Best 100 Arabic Jewellery Design World Book.

VICENZAORO Dubai will also present an exclusive selection of Independent Designers coming from Saudi Arabia, China and the UAE(in collaboration with L’ Azurde and Collection Magazine).

For the first time in a jewellery trade show, the local designers will show their creations to professional buyers. The talented designers represent the future protagonists of the Jewellery Industry: cosmopolitan minds with a deep link to traditions, a mix that influences the product design and innovations in the sector.

Ahead of the opening of the event, Corrado Facco, Vice President of DV Global Link and Managing Director of Fiera di Vicenza commented: “Despite the current challenging global market conditions, the potential in the jewelry industry is strong across emerging markets, and we are seeing great enthusiasm andwidespread desire in the industry to innovate, share best practices, develop new partnerships, and to learn about the latest trends in the luxury sector. This is what we have found in our travels all over the world, while visiting the leading industry playersin each market to share information and updates about VICENZAORO Dubai. The show has been conceived to meet these needs and represents an important opportunity for growth and expansion into new countries, which in turn will benefit the global jewellery industry. VOD is an excellent platform allowing the most prestigious players in the marketplace to meet and establish business relations with experts and professionals on an international level”.

The event format of VICENZAORO Dubai will be divided into four, easily identified communities that will make the event even more efficient and user friendly: Global Brands, that are recognised and appreciated at international level for their experience in setting trends and creating high fashion; Fine Jewellery & National Pavilions, where visitors will find companies and artisans showcasing jewellery of the finest quality; Gemstones & Diamonds, dedicated to businesses selling certified precious stones; Packaging & Supply, which will feature experts in packaging and visual merchandising, together with businesses specialising in machinery, technologies, and the development of new solutions for jewellery production.

VICENZAORO DUBAI this year has the support of important strategic partnerships, including Dubai Multi Commodity Center (DMCC), the Dubai Gold & Jewellery Group (DGJG), L’Azurde, Gem Jewellery Export Promotion Council India (GJEPC) and Damas. Another important contribution to VOD is the 21 strategic partners who will be present at the event as members of the Dubai Jewellery community, brands such as Dhamani Jewels, La Marquise, Jawhara Jewellery, Malabar Gold & Diamonds, 7Cs Diamond & Jewellery, Rosy Blue, Zumuruda Jewellers, Samra, Itan, KGK, Khazana Jewellery, Golden Line Jewellery, Su-Raj Inter Gold, Sky Jewellery, Siroya Jewellers, Papa Aziz, Hami Jewellery, Bafleh Jewellery, Goldy, Al Haseena, Adel Baali Jewellery. The event will also have the pleasure of welcoming brands such as Graziella Group, Bapalal Keshavlal, MKS Jewelry, Roberto Coin, Ahmad Kurdi, Antoine Hakim Joailliers, and many, many more. This important support shows the commitment and close collaboration of the most important key players.