Venus Jewels to launch handbook in Chinese

Venus Jewel will introduce a Venus Grading System handbook in Chinese language, during the September Hong Kong Gem and Jewelry Fair, for customers in China and Hong Kong. The book explains the various grading parameters, beyond the 4 C’s, how each parameter is related to the other, variances within each and how they affect the overall diamond evaluation.

The handbook also explains the pricing of diamonds, which today is very volatile. In the handbook, each price differentiation is explained in a simplified manner, and transparency that gives diamond dealers and consumers much confidence in understanding the diamond evaluation.

The company was noted stating that its edge in the market is driven from quality and transparency. It also mentioned that the book will help clarify the misconception in consumer mindset that buying a diamond is a difficult process.