24 Sep 2020
DiamondWorld Directory
Home |
Velvetcase.com launches 'Artisans of India' campaign
The campaign is a celebration to showcase the incredible craftsmanship of jewellery across the country
By: Diamond World News Service
Aug 11 2016 11:55PM
Reference: 13324  

Image Courtesy: VelvetCase.com
Image Courtesy: VelvetCase.com
Leading jewellery online portal Velvetcase.com is organizing a campaign in support of India’s artisans, on the country’s Independence Day on August 15 2016. The campaign is named ‘Artisans of India’ and will pay tribute to the rich cultural diversity and heritage of India. Commencing from August 10, this campaign is a celebration to showcase the incredible craftsmanship of jewellery across the country.

The prupose of the campaign is to create awareness among the masses about the efforts put in by artisans to create a jewellery piece. A video team travelled across the country capturing the unique history of ethnic jewellery belonging to different cultures – be it Meenakari, temple jewellery of Southern India. VelvetCase will be catering to various aspects of craftsmanship that prevail across the length and breadth of the country. This campaign intends to make an emotional connect with the customer.

CEO & Co-Founder, Kapil Hetamsaria says, “This Independence Day, we are coming up with an exceptional campaign ‘Artisans of India’ in order to pay homage to the artisans who have managed to carry their regional legacy through the passage of time. India is a land of rich and diverse cultures, and there are varied arts and design forms which have not been explored yet. Through this campaign, we have tried to go back to the roots and showcase those artisans who take great efforts to bring out the beauty in each piece of jewellery.”

Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet
Have Your Say
* Your view
* Name:
* Email:
* Town/city:
* Country/State:
*  Company:
*  Name:
*  Mobile:
*  Email:
Subscribe for DiamondWorld weekly Newsletter
HouseAd_Trade Fair
Search News by City
Kosher 23460
Kosher 23460
Recent Issue
Kosher 23460
News in Pictures
Young Diamantaires
Pictures: 16
Stunning Jewellery from Cannes 2019
Pictures: 24
Sparkly Jewels at Oscars 2019
Pictures: 19
Golden Globes 2018
Pictures: 15
Spotted: Who Wore What (December 2018)
Pictures: 4
India Diamond Week
Pictures: 8
Spotted: Who Wore What (October 2018)
Pictures: 7
Spotted: Who Wore What (September 2018)
Pictures: 6
70th Emmy Awards
Pictures: 11
35th India International Jewellery Show 2018
Pictures: 46
JJS - IJ Jewellers Choice Design Awards 2015 powered by GIA
Views: 27273
Diamond World Expert Hour with Evgeny Agureev, Deputy CEO, ALROSA
Views: 1796
GJEPC Chairman Interview
Views: 24278
IJ Jewellers Choice Design Awards 2012 - Part 1
Views: 31597
Promo for IJ Awards 2012 at NDTV Profit
Views: 45918
IJ Jewellers Choice Design Awards 2012- Part 2
Views: 58104
Couture India 2016 - A Business Boutique Show by IJ Magazine
Views: 18598
Savjibhai Dholakiya, Surat Businessman (Diamond Merchant) speaks in Vibrant 2015
Views: 44582
IJ Jewellers Choice Design Awards 2013 - NDTV Video
Views: 42767
Member of:
Supporter of: