The profile of the event makes it a platform where one can view a unique combination between jewellery and art de vivre, between luxury and fashion, intended as a crossroad of art, craftsmanship and design. It is a prologue for a week entirely dedicated to the world of gold and silverware.

There will be 34 selected Italian and international brands, 197 foreign buyers representing 126 companies from 39 countries - among these major American retailers members of the Advisory Council which aims to develop trade relations between Italy and the USA - and the top Italian retailers will feature at the show which will unfold in the Venetian lagoon on Wednesday, 4 September and will end in Vicenza, on Saturday 7 September. Its conclusion coincides with the opening of VICENZAORO Fall, the international jewellery and goldsmith’s art exhibition.

VICENZAORO About J will also feature worldwide media along with the Italian media.

The project calls for an event by invitation only, an innovative format that guarantees a selection of the most exclusive brands along with the leaders in “Made in Italy” and international jewellery, who will meet retailing key players from all over the world in a prestigious setting. Indeed, a cutting-edge showcase that wishes to honour the role of top-of-the-range Italian jewellery and of the best international jewellery as leaders in design, creativity and high-quality manufacturing. About J is the top event for companies that, following the brand logic, have gained a place in the highest-end market, using precious materials with project competence that turns design and research into added values.