28 Jan 2020
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VBJ launches GIA certified guarantee card for diamonds screened using GIA melee analysis service
VBJ in association with the Gemological Institute of America (GIA), offers Guarantee Card assuring purity on natural diamonds
By: Diamond World News Service
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Dec 7 2019 11:28AM
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Reference: 24640  

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Vummidi Bangaru Jewellers, a 119-year-old Chennai headquartered jewellery
brand, has launched a Guarantee Card for Melee diamonds, further guaranteeing the
authenticity and purity of the natural diamonds used in their jewellery. The VBJ Guarantee
Card assures that the diamonds used in the jewellery have been screened using GIA Melee
Analysis Service – a technical tamper-proof system whereby natural diamonds are
separated from synthetic diamonds.

VBJ is not only known for exquisite workmanship but also protects the interests of every
consumer by submitting Melee diamonds to GIA. The VBJ Guarantee Card declares absolute
sterling quality on all the diamonds used in the jewellery exclusively available at VBJ.
Mr. Amarendran Vummidi, Managing Partner, Vummidi Bangaru Jewellers said, “VBJ is
committed to quality and service, and has always endeavoured to protect the interests of
our customers and building their trust in our diamond jewellery. GIA is recognised as the
leader in Gemological laboratory services and we're happy to state with confidence, that all
the melee diamonds used in our jewellery have been screened by the GIA Melee Analysis
Service. With this confidence, we now offer the VBJ Guarantee Card that will provide further
assurance to our customers.”

The GIA Melee Analysis separates natural diamonds from simulants, laboratory-grown and
high-pressure high-temperature (HPHT) treated diamonds and sorts the screened diamonds
by colour range. The system applies GIA's decades of research into an examination of
treated and laboratory-grown diamonds.

“The GIA Melee Analysis Service helps in ensuring that consumers have confidence in their
diamond purchases,” said Nirupa Bhatt, Managing Director of GIA India and the Middle
East. “GIA is pleased to help retailers such as Vummidi Bangaru Jewellers (VBJ) in their
initiative to give consumers the confidence that the diamonds used in their jewellery are
screened using the Melee Analysis Service and are natural.”

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