Titan Industries plans to increase its topline

Titan Industries, the watches and jewellery arm of the Tata group, is planning to raise its topline from Rs 4,600 crore to Rs 14,000 crore, within the following five years, as per media reports. For this, the company is looking at expanding into bridal jewellery segment and working at developing smaller international watch markets.

The company believes its topline would be spearheaded by Tanishq, the jewellery arm. The Tanishq brand strategy would centre around design, diamond studded jewellery and big-store offerings. The company predicts the Indian jewellery market to grow from Rs.80,000 crore to around Rs 1,25, 000 crore by 2014-15, reports say. Titan Industries is confident of a substantial income growth in the next five years, on the basis of the growing healthy economic conditions, reports say. Ten percent of its watch division sales are accounted for by countries in the Middle East, South East Asia and Africa, and now the company is also looking at developing markets in Vietnam, Oman and Qatar, for its watches.