The campaign will appear across social media platforms.
It features some well-known friends of the House wearing a knot and a paillonné enamel and 18k gold elephant clip from the 2016 Tiffany Masterpieces Collection, which Tiffany will donate to the cause.
Launching during New York Fashion Week, there will also be a cocktail event co-hosted by Frederic Cumenal, CEO of Tiffany & Co., model Doutzen Kroes and writer Derek Blasberg.
Follow DiamondWorld on Instagram: @diamondworldnet
Follow DiamondWorld on Twitter: @diamondworldnet
Follow DiamondWorld on Facebook: @diamondworldnet