Tiffany & Co's brand new store in Philippines

The luxuriousness is understated, with its off-white and pale gray walls and lone chandelier floating above the main glass-and-chrome vitrine at the center, which displays the key collections.

Satellite vitrines on either side showcase the high jewelry pieces, available in the Philippines for the first time.

On opposite walls at the back are baby gifts, homeware and wedding gifts.

The border of the marble floor has specks of the signature Tiffany Blue or Pantone 1837, the exclusive teal shade named after the brand’s founding year. Decorative accents at the facade are distinctly Art Deco. Etchings on the pair of floor-to-ceiling mirrors are of wheat-leaf motif, inspired by the New York flagship.

Tiffany at Greenbelt 4, Makai City, Manila will formally open Friday at an exclusive dinner for 120 guests, and will be attended by Tiffany executive vice president Philippe Galtie and Asia Pacific vice president Wei Ling Wong.

While Tiffany has been in Manila, at Rustan’s, for many years, its offerings were limited due to space constraints.

With its Diamond Source Initiative, Tiffany diamonds are laser-etched with a T&Co serial number that’s invisible to the naked eye, and come with information on their provenance.

Apart from the high jewelry pieces, a highlight of the store selection is a three-carat round brilliant-cut, Internally Flawless diamond engagement ring in Tiffany setting—the priciest at a low eight figures.