Tiffany & Co.’s Believe In Love Campaign Honors the Connections of True Love

Tiffany & Co.’s latest Believe In Love campaign features the Tiffany True engagement ring, which includes an innovative white diamond cut. The film captures the intimacy between two people, and the Tiffany True engagement ring as a symbol of their bond. Lady Gaga’s original song “Is That Alright?” from the film A Star is Born, is featured in this latest chapter of Tiffany & Co.’s Believe In Love campaign.

Lady Gaga is a longtime friend of the brand, appearing in a previous campaign and more recently, taking to the red carpet in Tiffany’s innovative designs for her Golden Globe®, Screen Actors Guild®, Grammy®, and Academy Award® wins for her work in A Star is Born. It was at the 91st Academy Awards® that she wore the iconic Tiffany Diamond, marking the first time the legendary stone has ever appeared on a red carpet.

The campaign film, which features Tiffany’s new engagement ring, echoes the emotional connection of love captured by the song, and launches globally on April 1, 2019.

Tiffany Soleste® band ring in 18k gold with diamonds;
Tiffany True engagement ring with a cushion-cut yellow diamond in 18k gold;
The Tiffany® Setting Nesting wide band ring in 18k gold;
The Tiffany® Setting V band ring in 18k gold, Tiffany & Co