Tiffany & Co and NET-A-PORTER enter into global collaboration

NET-A-PORTER will now offer select designs by Tiffany & Co through its online portal, following a tie-up between the two companies, reports say. This is a global collaboration and the only one where Tiffany designs will be available online apart from Tiffany’s own online presence.

This engagement would enable Tiffany expand its online reach with NET-A-PORTER’s consumer base across over 170 countries. Tiffany’s online presence currently covers 13 countries, as per reports.

The tie-up entails Tiffany designs being offered on NET-A-PORTER for a limited period of time, from April 27 onwards. Besides gaining a wider reach, Tiffany views this collaboration to also leverage its appeal to the new generation of customers. For, NET-A-PORTER, the collaboration would be a step towards offering its customers jewellery from a leading luxury brand as Tiffany, as per reports.