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The VICENZAORO Show to get a new corporate image
The new identity will be launched at the Gold Exhibition next year
By: Diamond World News Service
Dec 9 2011 10:53PM
Reference: 6544  


The VICENZAORO Show is being designed with a new corporate image, intended to enrich and strengthen the brand. Fiera di Vicenza will launch the new image in January, in front of the Italian and international press at the First world gold and jewellery Exhibition event of the year.

The new image takes off from the original VICENZAORO brand, and has been further developed, linking the season of the Event in a graphic sign that combines the new symbol, a tracer reflection of a point of light, and the original Fiera di Vicenza Spa logo.

Each fair has been named differently, Winter for the January edition, Spring for the one in May and Fall for the September Exhibition. The new image is based on the following main points: white background, clear outlines, clean lines, precise fonts and essential text. Depending on the edition, the letters W, S and F in the colours of their corresponding season will have a central position and their shape will be made up of an organised repetition of the VICENZAORO graphic sign in order to link the brand to that very season.

The importance of brand awareness and its gradual worldwide evolution which, in the last two years, has led to a new and more decisive positioning of the brand in terms of competition, together with the FDV 2011/2015 speed-up plan, have driven Fiera to intervene in the advertising and image of VICENZAORO.

The new name and format is symbolic of a change along the road of continuity and success, a patrimony of heritage seen in a contemporary light that exactly expresses the true sense of the VICENZAORO universe.

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