20 Oct 2020
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The Rich are Finding Happiness in Precious Baubles-Online Jewellery Auctions
Online auctions are all the rage with successful sales as well-to-do collectors are deriving joy out of bidding their favourite pieces from the comfort of their homes says Vijetha Rangabashyam
By: Diamond World News Service
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Jul 22 2020 1:34PM
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Reference: 25050  

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HARRY WINSTON RUBY AND DIAMOND NECKLACE
HARRY WINSTON RUBY AND DIAMOND NECKLACE
While most people are worried in anticipation about this ongoing dreadful pandemic and are cloistered within the walls of their homes, the well to do female consumers and in some cases males, who have an affinity towards jewellery, are having fun with online digital auctions hosted by world famous auction houses like Christie’s, Sotheby’s and the like. The recently held auctions are a testament to the growing fondness of rich shoppers towards bidding their favourite pieces online. May be it is the stress or restlessness, but more number of women are finding joy in collecting pieces from their favourite jewellers.

The Thrill of Bidding
Women who are bidding pieces online are already passionate about jewellery. They don’t have an outlet, no evening drinks at a favourite restaurant with girl friends, no hot yoga – the pent up energy is being channeled towards chasing jewellery pieces that they have been eyeing and the thrill of locking it in a desired price is extremely gratifying. Maleeva, aged 60 bought a Tiffany & Co Angela Cummings Gold ‘Rose Petal’ Link Bracelet; according to an article on New York Times, she had been impatient to buy the piece and has been bidding aggressively.

A Safer Investment Choice
Those who are averse to stocks and real estate right now are investing in timeless pieces. When everything else around people is uncertain, deriving joy from owning exceptional gemstones and jewellery is the new normal. Historical pieces are irreplaceable and one of a kind and people are finding the need to fill a void in their otherwise mundane lives with such gorgeous pieces.

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